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专家: 减免景区门票不宜搞“一刀切”

  时间: 2019-08-12        大    中    小      来源:三分赛车_三分赛车官网【官方平台】

  多地出台门票减免政策短期营销重启旅游市场 

  专家认为: 减免景区门票不宜搞“一刀切” 

  很多地区围绕景区门票做文章,意在迅速聚集人气,也是各地抢抓暑期旅游黄金期的短期营销手段,对于各地重启旅游市场具有积极意义,但免门票不能成为长期营销行为,也不是景区健康长远发展的正道 

  门票降价带来的短期分流成果可能相对突出,但降价不能做大蛋糕,只能暂时多分蛋糕。在各行各业都在涨价的大背景下,旅游行业的开发成本、管理成本、维护成本都在上涨,景区价格按照市场规则难以下调 

  在重启旅游市场时,景区还要针对市场需求,创新产品,增强吸引力,提升服务质量,吸引更多的游客进入景区二次消费,形成新的盈利模式。各地政府可以适当给予门票补贴、加强营销推介或减免税收等 

  WOGUOYIQINGFANGKONGZUJIZHANQUDEZHONGDAZHANLVECHENGGUO,GEDIFUGONGFUCHANCHIXUTUIJIN。ZUOWEIYIQINGFANGKONGQIJIANSHOUYINGXIANGZUIYANZHONGDEXINGYEZHIYI,LVYOUYEDEFUSUBEISHOUZHUMU。

  《FAZHIRIBAO》JIZHEJINRICAIFANGBEIJINGMOULVXINGSHEXIANGGUANFUZERENFAXIAN,ZIXUNLVYOUCHANPINDEXIAOFEIZHEMINGXIANZENGJIA,TEBIESHIYIXIEBISHULEIPINZHONG。ZHONGZHONGJIXIANGBIAOMING,JIXULEYIDUANSHIJIANDELVYOUXUQIUZHENGDAIJINYIBUSHIFANG。

三分赛车  SUIZHEKUASHENGYOUZHUJIANHUIFU,BUSHAODIQUWEICIJIYOUKECHUXING,DAQILE“JIAGEZHAN”,FENFENJIANGDIJINGQUMENPIAOJIAGE,YIHUODEYOUKEDEQINGLAI。LIRU,SHANDONG、HENANDENGDITUICHULEJINGQUJIANGJIASHENZHIMIANMENPIAODEYOUHUIZHENGCE。

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三分赛车  JIESHOU《FAZHIRIBAO》CAIFANGDEZHUANJIARENWEI,SHISHIJINGQUMIANMENPIAOZHENGCEBUNENGGAO“YIDAOQIE”,FAZHAN“MENPIAOJINGJI”YINGGAIYINDIZHIYI,ZONGHEKAOLVZIYUANSHUXING、KAIFAJIANSHE、CHENGBENTOURUDENGYINSU,JINXINGFENLEIGUANLI。

  多地景区减免门票 短期营销聚集人气 

三分赛车  KUASHENGTUANTILVYOUHUIFUZHIHOU,CHENJIDUOSHIDELVYOUSHICHANGZAICIHUANMANFUSU。GEDIWEILEZHAOLANYOUKE,FENFENFANGCHUDAZHAO。

  ZAISHANXISHENGXIANSHI,CONG8YUE1RIKAISHI,DATANGFURONGYUAN、LOUGUANTAISHENGTAIWENHUALVYOUDUJIAQUDENGJINGQUMIANFEIKAIFANG,XIANSHI80%YISHANGGEJIGELEIGUOYOUBOWUGUAN、XINGYEBOWUGUAN、FEIGUOYOUBOWUGUANMIANXIANGGONGZHONGMIANFEIKAIFANG,ZHONGGULOUZHUBUYANZHANGKAIFANGSHIJIAN。

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  ZAIHUBEISHENG,CONG8YUE8RIQIZHIJINNIANNIANDI,BAOKUO“SHIYI”HUANGJINZHOUZAINEI,JIN400JIAAJILVYOUJINGQUDUIQUANGUOYOUKEMIANMENPIAO,QUANGUOYIQINGDIFENGXIANDIQUYOUKESHIMINGYUYUE,CEWEN、SAOJIANKANGMAHOUKEJINRUJINGQU,GEGEJINGQUJIANGANZHAO“XIANLIANG、YUYUE、CUOFENG”KAIFANGYAOQIU,MEIRIANZHAOHEDINGRIZUIDACHENGZAILIANGDE50%JINXINGYUYUE。

  ZHONGGUOLVYOUYANJIUYUANFUYANJIUYUANHANYUANJUNRENWEI,DANGQIAN,HENDUODIQUWEIRAOJINGQUMENPIAOZUOWENZHANG,YIZAIXUNSUJUJIRENQI,YESHIGEDIQIANGZHUASHUQILVYOUHUANGJINQIDEDUANQIYINGXIAOSHOUDUAN,DUIYUGEDIZHONGQILVYOUSHICHANGJUYOUJIJIYIYI。

  BEIJINGWAIGUOYUDAXUEWENCHUANGCHANYEYANJIUZHONGXINLVYOUYANJIUSUOSUOZHANGLIUSIMINYERENWEI,JINGQUMIANMENPIAOSHIJISHANGSHILVYOUFUSUGUOCHENGZHONGDEYIZHONGYINGXIAOCELVE,SHUYUDUANQIYINGXIAOXINGWEI,DUIGEDIZHONGQILVYOUSHICHANGYOUYIDINGCUJINZUOYONG。

三分赛车  “LVYOUDEBENZHISHIZHUYILIJINGJI、YANQIUJINGJI,ERDANGQIANXIAOFEIZHEMIANLINDUOYANGHUADEXUANZE,JIANGJIASHIZESHISHANGJIAWEIZIJIZENGJIABEIXUANZEDEFAMA。DANGQIAN,LVYOUFUSUGUOCHENGZHONGJINGZHENGJILIE,LVYOUXINGYEJIXUZENGQIANGKEYUAN,ZHAOZHUNXIAOFEIZHEDERUANLEI。TONGSHIYAOZHUYIDAO,JINGQUMIANMENPIAOGENGDUOSHIZHENGFUXINGWEIERFEISHICHANGXINGWEI。”LIUSIMINSHUO。

三分赛车  ZAIZHONGGUOKESANFENSAICHELVYOUYANJIUYUGUIHUASHEJIZHONGXINZHURENZHULIQIXIAOBOKANLAI,JINGQUMIANMENPIAOBINGFEIXINXIANSHI。MEIFENGHUANGJINZHOUJIEJIARI,QUANGUOYEHUIYOUHENDUOJINGQUJINXINGXIANSHIMIANFEIKAIFANG,HUOCHUTAIXIANGYINGMENPIAOYOUHUIZHENGCE。MIANMENPIAOQISHISHIWEILEZHUAZHUSHUQIDELVYOUHUANGJINSHICHANG,ZHINENGJIUJIBUJIUQIONG,BUNENGCHENGWEIZHANGQIYINGXIAOXINGWEI,YEBUSHIJINGQUJIANKANGZHANGYUANFAZHANDEZHENGDAO。

  利益链条极其复杂 难以告别门票经济 

三分赛车  SHIJISHANG,JINGQUGUOYUYILAI“MENPIAOJINGJI”DEWENTIZAOJIUSHOUDAOZHENGFUBUMENZHONGSHI。

三分赛车  2013NIAN,GUOWUYUANBANGONGTINGYINFADE《GUOMINLVYOUXIUXIANGANGYAO(2013-2020)》TIDAO,GAISHANGUOMINLVYOUXIUXIANHUANJING,WENDINGCHENGSHIXIUXIANGONGYUANDENGYOULANJINGQU、JINGDIANMENPIAOJIAGE,BINGZHUBUSHIXINGDIPIAOJIA。

  “MENPIAOJINGJI”WEIHENANYIGAOBIE?LVYOUYENEIRENSHIRENWEI,ZAIMENPIAOJIAGEGAODEBEIHOU,CUNZAIBUHELIDETIZHIWENTIHEGENGSHENCENGCIDEFUZALIYILIAN。

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三分赛车  JUYENEIRENSHIJIESHAO,JUEDINGGUOYOUJINGQUMENPIAOJIAGEYOULIANGDAHEXINYINSU: YISHIZHONGYANGHEDIFANGZHENGFUDUIJINGQUZIYUANBAOHU、SHENGTAIXIUFU、JIBENJIANSHEHERENLICHENGBENDECAIZHENGZHICHENGLIDU,ERSHISHICHANGDUIJINGQUZIYUANHEFUWUDEXUQIUQIANGDU。LIANGZHEDUIMENPIAOJIAGEDESHUIPINGHEZOUXIANGQIXIANGHUZHIHENGZUOYONG。CIWAI,JINGQUMENPIAOSHOURUFENCHENG、SHOUQUQIYEYINGYESHUIHESUODESHUI、QIYEYINGLIFENCHENGJUNSHIDIFANGZHENGFUCONGJINGQUDEDAODELIYIHUIBAO,ERTIGAOMENPIAOJIAGESHIJINGQUZENGJIASHOURUZUIJIANBIANDEBANFA。

  DUICI,LVYOUZHUANJIAWANGXINGBINCENGXIANGMEITIBIAOSHI: “YOUYUSHICHANGHUAJIZHIDEBUDUANQIANGHUA,TONGGUOGAOJIAMENPIAOFANGSHIBAJINGQUZHICHUZHUANJIADAOYOUKESHENSHANG,DAOZHIGUOYOUJINGQUSHIYESHUXINGYUCHANYESHUXINGZHIJIANDESHIHENG、GONGYIXINGYUSHANGYEXINGZHIJIANDESHIHENG。”

三分赛车  QIXIAOBODUI《FAZHIRIBAO》JIZHEFENXI,JINGQUZHISUOYIWUFAPOCHUMENPIAOYILAI,QISHIZHISHISHOURULAIYUANDECUFANGHEDANYI。BUTONGYUGUOWAILVYOUJINGQUMENPIAOTIZHI,WOGUOLVYOUJINGQUGUANLIYOUZHENGFUTOUZIJINGYINGBINGJINXINGDIAOKONG,HUODIFANGXIANGSHEHUIZHAOSHANGYINZI,WEITUOGUOQIHUOMINQIGUANLIJINGYING。JIAGESHOUJINGQUZIYUANDENGJI、JIBENJIANSHEDECAIZHENGTOURUHESHICHANGXUQIUQIANGDUYINGXIANG,XIANGHUZHIYUEPINGHENG。

三分赛车  “SUIZHESHICHANGJINGJIDEXUNMENGFAZHAN,DALIANGQIYEHUAYUNZUOJIERUJINGQUJINGYING,JINGQUCHUXIANDUOTOUGUANLI,ZHENGQINANFEN,QUANZEMOHU,DAOZHIJINGDIANGEZIWEIZHENG,GUANLITIZHICHONGTUYUYANYULIE,YIJINGYINGTIDAIHUOJIYAZHIDUGUIFAN,MENPIAOJIAGEWENTISHOUXIANBEIBAOLUCHULAI。”QIXIAOBOSHUO。

  LIUSIMINFENXICHENG,GAIGEKAIFANGCHUQI,WOGUOLVYOUYEKUAISUFAZHAN,DANZHONGYANGZHENGFUMEIYOUNENGLIDAGUIMOTOURULVYOUJINGQUJIANSHE,YINCICHUTAILEGULIGUOJIA、DIFANG、JITI、GEREN、WAIZI“WUGEYIQISHANG”HE“SHEITOUZISHEISHOUYI”DELVYOUJINGQUFAZHANZHENGCE,YUWOGUOGONGLUJIANSHEZHONGDE“JIEDAIXIULU,SHOUFEIHAIDAI”DEMOSHIRUCHUYIZHE。YINCI,ZHANJULVYOUJINGQUKAIFAZHUTIDEDIFANGZHENGFUDADUOSHUDOUSHICHUYUFAZHANDIFANGJINGJIDEYINGLIMUDEKAIFA、GUANLI、JINGYING“GUOYOUZHONGDIANJINGQU”DE。RUGUOMEIYOUXIANGYINGDEJINGQUMENPIAOBUCHANGJIZHI,JIUYOUKENENG“CHAOLINGXIGAI”。“BIJINGLVYOUZHISHIQUANLI,ERBUSHIFULI,DIFANGZHENGFUMEIYOUDUIWAIDIYOUKE‘QINGKE’DEYIWU。”

  “MUQIAN,QUANGUOZHENZHENGYINGLIDEWEIYOU4AJIBIEYISHANGJINGQU,ERYINGLIDEGUOYOUJINGQUCIQIANYIJINGLIGUOYIDAOLIANGLUNJIANGJIA,DANGQIANGUOJIACAILIBUZUYIZHICHENGJINGQUZHANGQIJIANGJIASUODAILAIDEKUISUN。MENPIAOJIANGJIADAILAIDEDUANQIFENLIUCHENGGUOKENENGXIANGDUITUCHU,DANJIANGJIABUNENGZUODADANGAO,ZHINENGZANSHIDUOFENDANGAO。”LIUSIMINSHUO,ZAIGEXINGGEYEDOUZAIZHANGJIADEDABEIJINGXIA,LVYOUXINGYEDEKAIFACHENGBEN、GUANLICHENGBEN、WEIHUCHENGBENDOUZAISHANGZHANG,JINGQUJIAGEANZHAOSHICHANGGUIZENANYIXIADIAO。

  因地制宜分类管理 健康重启旅游市场 

三分赛车  2018NIAN6YUE29RI,GUOJIAFAZHANGAIGEWEIGUANWANGFABU《GUANYUWANSHANGUOYOUJINGQUMENPIAOJIAGEXINGCHENGJIZHI,JIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGEDEZHIDAOYIJIAN》,MINGQUELELIANGJIEDUANMUBIAO: 2018NIAN,ZAITUIJINWANSHANGUOYOUJINGQUMENPIAOJIAGEXINGCHENGJIZHITONGSHI,JIANGDIZHONGDIANGUOYOUJINGQUMENPIAOJIAGERENWUQUDEMINGXIANCHENGXIAO;DAO2020NIAN,YIJINGQUHELIYUNYINGCHENGBENWEIJICHU,KEXUE、GUIFAN、TOUMINGDEGUOYOUJINGQUMENPIAOJIAGEXINGCHENGJIZHIJIBENJIANQUAN。BIJIANGDIJINGQUMENPIAOJIAGEGENGZHONGYAODESHI,SHULIWANSHANJINGQUDEMENPIAOJIAGEJIZHI。

三分赛车  2020NIANYIGUOBAN,TURUQILAIDEYIQINGSUIRANJIJINGQUJINGYINGDAILAILEYINGXIANG,NENGFOUTONGGUOJIANMIANMENPIAODENGYINGDUICUOSHI,RANGWOGUOGAOBIE“MENPIAOJINGJI”,HUOZHEZHISHAOCHENGWEIWEILAIDEFAZHANQUSHI?

三分赛车  HANYUANJUNRENWEI,CONGLVYOUCHANYEFAZHANGUILVKAN,GAOBIE“MENPIAOJINGJI”,ZAILVYOUZONGHEXIAOFEISHANGFALIYINGGAISHIFAZHANQUSHI。YIQINGZHIXIA,LVYOUSHICHANGJINGZHENGGENGJIAJILIE,HUOJIANGJINYIBUJIAKUAILVYOUJINGQUZHUANXINGSHENGJI。

  “ZAIGUOWAI,HENDUOJINGQUDOUSHIWUMENPIAOLVYOU,ZHEISHIYIGEQUSHI。YOUYUGUOQINGBUTONG,JINGQUSHUXINGBUYIYANG,WOGUOGAOBIE‘MENPIAOJINGJI’HAIYOUHENZHANGDELUYAOZOU,MUQIANZHEIYIBOJIANGJIACHAOHAIBUNENGZHENZHENGGAOBIE‘MENPIAOJINGJI’。”QIXIAOBOSHUO。

三分赛车  ZAIQIXIAOBOKANLAI,MIANMENPIAODEBEIHOU,QISHISHIYIGESHICHANGDEYOUSHENGLIETAIWENTI。ZHONGQILVYOUSHICHANG,CHULEJIANMIANMENPIAO,JINGQUHAIYAOZHENDUISHICHANGXUQIU,CHUANGXINCHANPIN,ZENGQIANGXIYINLI,TISHENGFUWUZHILIANG,XIYINGENGDUODEYOUKEJINRUJINGQUERCIXIAOFEI,XINGCHENGXINDEYINGLIMOSHI。GEDIZHENGFUKEYISHIDANGJIYUMENPIAOBUTIE、JIAQIANGYINGXIAOTUIJIE、JIANMIANSHUISHOUDENG。“ZHEIYANGCAINENGRANGJINGQUCONGGUANGUANGXINGLVYOUXIAOFEIXIANGZONGHEXINGLVYOUXIAOFEIZHUANXINGSHENGJI,SHIXIANZHIDEKUAYUEHEFAZHAN。”

三分赛车  LIUSIMINYEDUI《FAZHIRIBAO》JIZHESHUO: “GAOBIE‘MENPIAOJINGJI’QISHIJIUSHIZHUANXINGSHENGJIDEYIGEZHONGYAONEIRONG,DANSHISHISHANGBUCUNZAIZHEIZHONGSHENGJI,ZHUANXINGSHENGJIXUYAOTIGAOZHILIANG,XUYAOTOURURENLI、WULI、CAILI,DANGXIADEXIANZHUANGSHIJINGYINGZHEMEIYOUZIBEN,QIEJUMINDEXIAOFEISHUIPINGMINGXIANBUNENGZHICHENGZHEIYISHENGJI。”

  SHOUFANGDEYENEIZHUANJIAPUBIANRENWEI,SHISHIJINGQUMIANMENPIAOZHENGCEBUNENGGAO“YIDAOQIE”。

三分赛车  ZAIQIXIAOBOKANLAI,ZHENDUIYIQINGXIADELVYOUSHICHANG,JINGQUMIANMENPIAOKEZUOWEIDANGXIACIJILVYOUHUINUAN、FUSUDEQUANYIZHIJI,DANYAOJIANGJIUCELVE,ZHENDUIBUTONGDEJINGQU,BIRUGUOYOUJINGQUHEMINYINGJINGQU,JINGQUBENZHIHESHUXINGBUTONG,JIUYINGYINDIZHIYIDIZHIDINGJIANMIANMENPIAOCELVE。

  LIUSIMINRENWEI,CONGZIYUANSHUXING、KAIFAJIANSHE、CHENGBENTOURUDENGYINSUCHUFA,DUIJINGQUJINXINGHENGXIANGFENLEI,KEFENWEIGONGYIXING、SHICHANGXING、HUNHEXINGSANZHONGLEIXING:

三分赛车  GONGYIXINGJINGQUZHIJUYOUJIDADESHEHUIGONGYIJIAZHIDE“YOUZHONGXUANYOU”DEJINGQU,RUGUGONG、JIUZHAIGOUDENG,QILVYOUZIYUANJUYOUHENQIANGDEBUKETIDAIXING。ZHEILEIJINGQUYINGMIANFEIHUOSHAOSHOUFEI,LIZHENGRANGQUANMINDOUNENGGOUGONGPINGGONGXIANG。TONGSHI,MENPIAOFANGANYAOXIANGWEICHENGNIANRENDENGZHONGDIANSHOUJIAOYURENQUNQINGXIE,YIDADAOZUIDADESHEHUIGONGYIXIAOGUO。

三分赛车  SHICHANGXINGJINGQUZHIBUYITUOSUOZAIDICHUANTONGDELVYOUZIYUAN,YIKAOKAIFASHANGTOURUZIBEN、TUDIDENGLVYOUFAZHANYAOSU,CHANSHENGSHICHANGJIAZHIDE“WUZHONGSHENGYOU”DEJINGQU,RUHUANLEGU、DISHINIDENG。ZHEILEIJINGQUSHICHUNSHICHANGHUACHANPIN,MENPIAOJIAGEJUECEWANQUANSHISHICHANGXINGWEI。

三分赛车  HUNHEXINGJINGQUZHIYITUOSUOZAIDIDESENLIN、YIBANRENWENGUJIDENGGUOYOUZIYUAN,TONGSHIYEYIKAOKAIFASHANGTOURUZIBEN、TUDIDENGLVYOUFAZHANYAOSU,CHANSHENGSHICHANGJIAZHIDE“PINGZHONGJIANQI”DEJINGQU。ZHEILEIJINGQUJIANJUGONGYIXINGHESHICHANGXING,ZAICONGLVYOUZIYUANZHUANHUACHENGWEILVYOUCHANPINDEGUOCHENGZHONG,XUYAODIFANGZHENGFUHUOTOUZISHANGGAOCHENGBENTOURU,YINCIMENPIAODINGJIABIXUBUFENKAOLVGONGZHONGDELIYI,TONGSHIYOUYAOMIANDUIGONGQIUGUANXIDEYINGXIANG,YIDINGFUDUDEJIAGESHENGJIANGSHUYUZHENGCHANGXIANXIANG,YINGSHIXINGZHENGFUZHIDAOJIAHUOZUIGAOXIANJIAGUANLI。

  “GENJUHENGXIANGFENLEISHISHIFENLEIGUANLI,RANGGONGYIXINGJINGQUGAOBIE‘MENPIAOJINGJI’。LIRU,CHENGSHIGONGYUANYIJINGCHENGWEICHENGSHIJUMINDEFULI,DANGDICAIZHENGZHICHU、DANGDIJUMINSHOUYI,XINGCHENGLEZHICHU、SHOUYIXIANGPIPEIDELIANGXINGXUNHUAN,ERZHOUWEIDETUDIXIANGYINGZENGZHI,GENGNENGGOUWEIDANGDIDAILAISHOUYI,CHENGSHIGONGYUANZHAODAOLEJIANKANGFAZHANDEYOUXIAOMOSHI,GAOBIELE‘MENPIAOJINGJI’。”LIUSIMINSHUO。

三分赛车  CIWAI,LIUSIMINJIANYI,CONGZONGXIANGLAIKAN,YAOXIANGDUIJINGQUSHIXIANKEXUEGUANLI,YINGDANGMINGQUEGEJIZHENGFUDEZEREN,ZHUBUJIANLIYOUGUOJIAGONGYUAN、SHENGLIGONGYUANHECHENGSHIGONGYUANZUCHENGDESANJIGONGYIJINGQUTIXI,ZENGQIANGDUIZIRANJINGGUANHEWENHUAJINGGUANDEBAOHU,MANZUQUNZHONGRIYIZENGZHANGDEWUZHIWENHUAXUQIU。JIZHE ZHAOLI

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